I craft distinctive visual identities where fashion, art and culture merge with elegance to bring meaningful worlds to life. My approach is built on a dual expertise. A 'Studio-Based Art Direction', conceived as a work of precision : I develop refined visual identities alongside stylists, photographers and creatives, where each image reflects a clear, cohesive and deeply intentional vision. 

In parallel, I explore a more conceptual dimension through 'AI Playground', my personal visual laboratory, where artificial intelligence becomes a raw material for creation. I use it to push the narratives that are conceptual, emotional and resolutely contemporary. Perfectly suited for high-end campaigns, editorials or digital storytelling. 

This dual perspective, rooted in brand creation and open to innovation, allows me to shape visual worlds that are thoughtful, intuitive and uncompromising in their sophistication.